Website relaunch for a unified web presence & app development
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Information & medications for animals from a single source
Vetmedica is part of the renowned pharmaceutical company Boehringer Ingelheim and develops innovative products for animal health. In addition to a wide range of medications, the company provides reliable information on the relationship between humans and animals. The target audience includes private pet owners as well as veterinarians. A new website was necessary to meet the demands of today’s digital landscape.
- Type
- Digital Experience Platforms & Corporate Websites, Creative, Strategy & Consulting
- Services
- Website Development, Content Management, Concept, Design
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We designed and developed a user-friendly structure based on established patterns for the DACH region, the main site, and all information and product pages. This included a layout with high recognisability. The focus was on addressing the specific information needs of veterinarians in their hectic professional lives. As a special service for pet owners, we developed an informative and useful app focusing on animal diseases.
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For the implementation of the Vetmedica websites, we utilised our in-house CMS, TWT Publisher (formerly onpublix). Thanks to predefined templates that automatically adhere to corporate design guidelines, the Vetmedica team can easily manage content. We provided them with practical training to learn the necessary know-how for using the CMS.
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TWT delivered all services for the overall project, ranging from digital strategy consulting to conception, design, and layout, as well as the development of both frontend and backend, including customised programming services.
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