Omnichannel for DIY professionals
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Always up to date with the latest technology
In recent years, e-commerce has undergone significant developments, including the growing importance of mobile shopping, the impact of artificial intelligence on shopping behaviour, and increasing expectations for personalised shopping experiences. Today, people expect a seamless shopping journey across all touchpoints.
HELLWEG wants to offer this to its customers too – and is partnering with TWT to make it happen.
- Type
- Transaction Platforms & Commerce
- Services
- Strategy, Consulting, Concept, Design, Architektur und Integration in Systemlandschaft, Betrieb, Maintenance und Support, Integration in bestehende Systemlandschaft, System- und Software-Evaluierung, Development & Implementation
Under construction!
Our plan to sustainably increase customer satisfaction and revenue includes making the online shops technologically future-proof and scalable, expanding cross-channel sales and service applications, and enhancing the feature set. At the same time, the brands were repositioned and the brand identities were redeveloped from a 360° perspective.
Website relaunch
Professional tradespeople don't want to spend a lot of time selecting and ordering products – they want to get to work. That’s why we completely revamped the online shops of the HELLWEG Group to create an efficient and seamless customer journey from first impression to purchase completion.
Thanks to our close collaboration with the HELLWEG digital team, we completed the project in just 13 months: from workshops on requirements and data management, through market, competitive, and target group analyses, to development, implementation, and integration with third-party systems. Moreover, the collaborative effort enabled quick release and development cycles even after the relaunch, ensuring continuous advancement. A prime example of agile working.
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Omnichannel
The customers of HELLWEG use either the online shop or the local store depending on their needs and situation. To ensure everyone is satisfied with their shopping experience, we have synchronised all touchpoints: e-commerce and in-store, desktop and mobile.
Terrace planner
Building a terrace is complicated. With the online configurator, end customers can quickly find the right products. From calculating the area to selecting a suitable surface and the correct substructure, the application combines the relevant design dimensions with different product features to provide concrete customer solutions. It seamlessly leads to a registration process for a professional consultation at the desired time – true omnichannel, indeed.
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Rental vehicles
An optimal DIY shopping experience also includes the transport of bulky products home. The omnichannel service for renting vans, trailers, and cargo bikes at the desired time makes it easy for customers.
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Paint mixing service
Select and order a new colour for the living room or get inspired from the comfort of the sofa: The paint mixing service makes the shopping journey for a new coat of paint even more relaxed.
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Online order purchase
HELLWEG's digital solutions have evolved far beyond simple online shops: they have become central information, service, and sales platforms even for employees. The "online order purchase", an optimised UX/UI interface for store employees and customer service, provides detailed insights into order statuses and supports the consultation and ordering process.
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Personal, honest, powerful! That's how we are at HELLWEG, and that's how we choose our strategic partners.
TWT is like us and has therefore been our creative, technically proficient, and collaborative implementation partner for many years.
– Jan Buse, Head of Digital
We are experts in our craft
Anyone who shops at HELLWEG experiences an efficient and omnichannel customer journey leading to conversion. In 2024, hellweg.de was once again voted the best online shop among German DIY stores, for the 7th time.*
Today, the online shops are technologically state-of-the-art, especially thanks to the transition from OXID 5 to Shopware 6.
Since 2022, we have also been in charge of the digital development of the DIY chain. We achieve rapid release and development cycles through close and well-coordinated collaboration between HELLWEG and our interdisciplinary team.